Morad for Spring/Summer 2026
For the third edition of Spring/Summer 2026 Arte captured Morad, the Spanish-Moroccan artist whose music is resonating far beyond Spain. Known for his raw sound and uncompromising presence, he's pushing the boundaries of what's possible for the Spanish rap scene.
The campaign was shot in La Florida, the neighbourhood in Barcelona where he grew up. Featuring local kids and people from the area, the imagery reflects the everyday energy and community that raised him.
The third edition focuses on technical designs and tracksuits, reimagined with elevated with deconstructed details that reflect the retrospective theme of the collection.
